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Financial Strategies in 2018

One philosophy of investing, as opined by Warren Buffett, is to be “fearful when others are greedy and greedy when others are fearful.”1 The nation’s eight-year bull market, however, has tested that philosophy. Most market analysts would agree that it was more important to be in the market and taking advantage of gains than to be “fearful” on the sideline.

But as 2018 moves forward, no one can predict the markets from one day to the next. A good bit of volatility has returned, relatively speaking, and many “greedy” investors may be feeling a little less confident. It’s during this late-stage business cycle that the seasoned investor is often distinguished from the seasonal investor.

Can you hold steady during performance freefalls? Moreover, can you afford to invest new money when the market is experiencing extreme fluctuation?

Those answers may lie less in your portfolio and more in your mindset and place in life. If you’re inching close to a certain financial milestone, such as retirement, it’s usually a good idea to seek to preserve assets by moving them into less volatile financial vehicles. However, if you’ve got a substantial time horizon before needing to tap your portfolio and can stomach a bit of volatility, investing when prices drop can position your money for greater opportunities for gains in the future.

Every day, we help our clients make these types of financial decisions based on their personal goals, timeline and tolerance for risk. There is no one-size-fits-all strategy for every individual. If you would like help assessing your current financial strategy against your short- and long-term goals, please give us a call.

When analyzing the economic situation for 2018, it may be helpful to study market analyst recommendations. For example, two themes Credit Suisse is focusing on in 2018 are global economic growth and the rise of the millennial generation as a major player in the workforce.2

At J.P. Morgan Chase, analysts are looking at more normalization in monetary policy in the developed world, while earnings, inflation and interest rates in the U.S. all could affect equity performance. Further, they see potential growth in international equities.3

BlackRock also is looking globally for growth, citing above-trend economic progress in Japan and emerging markets. Domestically, their strategists see outperformance in the technology and financial sectors, and cautions that inflation is poised to make a modest comeback.4

Meanwhile, Goldman Sachs Asset Management warns that investors will need to weigh the potential for more risks this year, including the possibility of interest rate hikes and escalating geopolitical developments.5

Specifically, asset managers at Columbia Threadneedle Investments cite threats from North Korea, the political situation in Saudi Arabia and conditions in Venezuela — one of the world’s largest producers of crude oil — as their biggest geopolitical concerns for 2018.6

Content prepared by Kara Stefan Communications.

1 Adam Brownlee. Investopedia. Jan. 21, 2016. “Warren Buffett: Be Fearful When Others are Greedy.” https://www.investopedia.com/articles/investing/012116/warren-buffett-be-fearful-when-others-are-greedy.asp. Accessed Feb. 15, 2018.

 2 Credit Suisse. “Investment Outlook 2018.” https://www.credit-suisse.com/microsites/private-banking/investment-outlook/en.html. Accessed Feb. 5, 2018.

3 J.P. Morgan Chase. 2017. “The investment outlook for 2018.” https://am.jpmorgan.com/blob-gim/1383507154112/83456/MI-MB_2018%20Outlook.pdf. Accessed Feb. 5, 2018.

4 BlackRock. 2017. “Global Investment Outlook 2018.” https://www.blackrock.com/corporate/en-us/literature/whitepaper/bii-2018-investment-outlook-us.pdf. Accessed Feb. 5, 2018.

5 Goldman Sachs Asset Management. Dec. 4, 2017. “2018 Investment Outlook.” https://www.gsam.com/content/gsam/us/en/outlook/annual-investment-outlook-2018.html?sc_cid=np-2018/nttbne/vboevvx84#question-1. Accessed Feb. 5, 2018.

6 Columbia Threadneedle Investments. Jan. 22, 2018. “Ted Truscott: Q&A on financial markets.” https://blog.columbiathreadneedleus.com/ted-truscott-qa-on-financial-markets?cid=twitter&sf179937211=1. Accessed Feb. 5, 2018.

We are an independent firm helping individuals create retirement strategies using a variety of insurance and investment products to custom suit their needs and objectives. This material is intended to provide general information to help you understand basic financial planning strategies and should not be construed as financial advice. All investments are subject to risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. 

The information contained in this material is believed to be reliable, but accuracy and completeness cannot be guaranteed; it is not intended to be used as the sole basis for financial decisions. If you are unable to access any of the news articles and sources through the links provided in this text, please contact us to request a copy of the desired reference.

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Danielle Christensen


Danielle is dedicated to serving clients to achieve their retirement goals. As a Paraplanner, Danielle helps the advisors with the administrative side of preparing and documenting meetings. She is a graduate of the College of St. Benedict, with a degree in Business Administration and began working with Secured Retirement in May of 2023.

Danielle is a lifelong Minnesotan and currently resides in Farmington with her boyfriend and their senior rescue pittie/American Bulldog mix, Tukka.  In her free time, Danielle enjoys attending concerts and traveling. She is also an avid fan of the Minnesota Wild and loves to be at as many games as possible during the season!